Redesign
Project brief: Re-design an existing e-commerce website, focusing on improving the sites usability, mobile responsiveness and overall user experience to increase engagement and conversions. Create and show the entire checkout process. Homepage > category > item > add to cart > checkout > email purchase confirmation.
Current website
•active website feels to simple
•hard to read type
•homepage is confusing, you aren’t brought right to the shop when you go on supreme.com
•click on logo and it brings you to a completely new page, different from the original homepage
•very small text
•hard to read type
•homepage is confusing, you aren’t brought right to the shop when you go on supreme.com
•click on logo and it brings you to a completely new page, different from the original homepage
•very small text
Shopping for an item
Purchase &
confirmation email
Mobile work flow