Bill Self Tomagatchi

When creating tools like a compass, clock, or calendar, the goal is always to help users orient themselves in time or space. For this project, I wanted to approach that challenge in a fun, unexpected way, by making time management about keeping the most legendary basketball coach well fed.

Enter Bill Self. Two-time national champion and the winningest coach in NCAA basketball history. In this interactive concept, your job is simple. Keep Bill fed and happy.

Bill doesn’t start out hungry, but don’t get too comfortable, he becomes famished quite quickly..

NOW FEED BILL! HE’S HUNGRY!