Brand Identity and Packaging Design

For this project, I developed both the brand identity and packaging design for a new physical product called Mini Canvas, a protective cover for sketchbooks. Inspired by my own frustration with sketchbooks becoming damaged over time, I set out to create a solution that would keep them protected while also feeling intentional and well-designed.

The process involved exploring multiple product iterations before refining the final structure that worked best. Alongside building the brand, I created the packaging system from the ground up by designing dielines in Illustrator and using a laser cutter to prototype and produce the final form. This project combined branding, packaging, and hands-on fabrication into one complete design solution.