E-commerce Redesign
Project Overview
I was tasked with re-designing an existing e-commerce website of my choice. I had to focus on improving the sites usability, mobile responsiveness and overall user experience to increase engagement and conversions.
The site needed to demonstrate the checkout process.
This includes: homepage > category > item > add to cart > checkout > email purchase confirmation.
Current Website
Almost to simple
Hard to read type
Homepage is confusing
Difficult to find where to shop
When you click on logo it brings you to a completely new page, different from the original homepage
Final Design
Login
Home
All
Product
Shopping Cart
Checkout
Processing Payment
Confirmed
