E-Commerce
Redesign



Project brief: Re-design an existing e-commerce website, focusing on improving the sites usability, mobile responsiveness and overall user experience to increase engagement and conversions. Create and show the entire checkout process. Homepage > category > item > add to cart > checkout > email purchase confirmation.








Prototypes








Research

•active Website feels to simple

•hard to read type

•homepage is confusing, you aren’t brought right to the shop when you go on supreme.com 

•click on logo and it brings you to a completely new page, different from the original homepage

•very small text








Home & 
Shopping








Purchase &
Confirmation
Email









Mobile
Work Flow